THE TOUCH UP

EXPERIENTIAL, ENVIRONMENTAL, CREATIVE

The Touch Up Tour was a mobile experience that brought in local stylists to educate college students and communities about hair care and showcase the My Black is Beautiful and Bevel brand products. The pop-up salon utilized a custom branded truck to offer haircuts, stylings, and hair care advice alongside product demonstrations and technique workshops. Our contributions included designing the campaign logo and branding elements featuring a library of custom icons illustrated by artist Caleb Linden and t shirt by Dominique Brown. We then built out the brand look and feel to cover various footprint elements such as signage, flags, photo ops, truck wraps, and tents.