PANIC

As lead designer for Prime Video's Panic series launch, I created a comprehensive suite of social media campaign graphics to help Amazon Prime Video launch the series and excite the title's fanbase. Based off of the best-selling novel by Lauren Oliver, the Panic world provided a rich well of creative inspirations. To match the series' tone, graphics were designed to feel as if they directly out of it's world or made by the characters themselves. To create this effect, many of the campaign graphics featured hand lettered type, scanned collage materials, and loose illustrations. Additional contribution highlights include overall look and feel development, storyboarding for motion design and AR filter development, and crafting custom key art posters.