LEVEL UP U
EXPERIENTIAL PROGRAM
BRANDING, KEY ART, ENVIRONMENTAL
Level Up U is a 3-month training program developed by Activision Blizzard for engineering candidates who are passionate about their games and want to launch their careers in the gaming industry. Participants will have the opportunity to learn directly from some of the most accomplished engineering talent across our business, including leaders from Activision Publishing, Blizzard Entertainment and King.
What I did
Art Direction
Brand Development
Installation Oversight
Environmental Brand Management
CREDITS
AGENCY: NCompass
CREATIVE DIRECTION: Patrick Fong
ART DIRECTION: Maxine Wong
Program BRANDING, Typography + KEY ART
We created the Level Up U program look + feel by first creating a distinct and striking mark that embodied a sense of foundational building and progression. Our use of an Isometric 3D grid and monospaced pixel inspired typography give a progressive look that feels directly rooted in game development history. The supporting key art was designed to showcase the career focused and educational mission of the program while representing the broad spectrum of roles within the world of game creation. Our modular approach to the key art was designed for endless environmental and experiential use cases across - allowing broad application across multiple weeks, sessions, and use cases without feeling stale or repetitive.
