RANSOMWEAR GAMING LOUNGE

Experiential, INTERACTIVE, creative

Veeam aimed to boost brand awareness and lead the data protection conversation at the RSA Security Conference. To achieve this, we introduced the Veeam Ransom Wear Gaming Lair—a tabletop gaming lounge where security experts tested their skills and earned exclusive loot. Inspired by RPG and tabletop games, participants embarked on an adventure to combat security threats and defeat hackers, showcasing Veeam's security-first capabilities. Guided by Veeam brand ambassadors, they explored data protection strategies and tackled an international hacker ring. Winners unlocked limited-edition Ransom “Wear” gear, featuring iconic virus lock screen designs, available exclusively during RSA weekend. The campaign blended creative storytelling with multi-channel branding, delivering impactful activations that reinforced Veeam's commitment to data security.