EXPO WEST
BOOTH DESIGN
EXPERIENTIAL, ENVIRONMENTAL, CREATIVE
This immersive and experiential booth design for Expo West 2023 showcased General Mills’ continued dedication to the Natural & Organic Industry through their corporate global commitments and progress while highlighting their Natural & Organic brands’ purposes and innovation.
What I did
Art Direction
Booth Design
Graphic Design
Environmental Brand Management
CREDITS
AGENCY: NCompass
CREATIVE DIRECTION: Patrick Fong
3D ARTIST: Leo Douglas
Booth Design
Interactions with and info about 6 N&O brands, 4 partner organizations, and the G Stands for Good global impact commitments were represented in the various integrated displays. The booth design showcased natural and sustainable motifs and included areas optimized for sampling, education, conversation, and even live demonstrations by Rodale Institute.
