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TOYOTA

TOYOTA MUSIC

@ ROLLING LOUD

Experiential, Environmental, creative

In an effort to meet music lovers where they are at, Toyota Music popped up at Rolling Loud Miami and Los Angeles. With a culture of creative expression at the heart of the experience, the footprint served as a canvas for artists Teddy Kelly and itsbeenmadreal where guests were invited to engage with unique photo ops, special musical performances, on site customizable premiums, in vehicle creative activities, live art by itsbeenmadreal, and more. Simply put, it went off. 

What I did

Art Direction

Graphic Development

Installation Concepts

CREDITS

AGENCIES: NCompass, Conill

CREATIVE DIRECTION: Patrick Fong

KEY ART: Teddy Kelly, Itsbeenmadreal

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