GEEKED WEEK 24
LIVE ACTIVATION
EXPERIENTIAL, ENVIRONMENTAL, CREATIVE
In Summer 2024 Netflix invited online and IRL fans alike to come watch and participate in the Geeked Week livestream event. The event reached millions of fans showcasing exclusive previews, breaking news, games, and special guest appearances. In person, fans could participate in interactive experiences beyond the broadcast, including Geeked Trivia, the Cosplay Showcase, and the Netflix Games Lounge—connecting guests with beloved titles like Avatar: The Last Airbender, Arcane, Black Mirror, Wednesday, One Piece, Stranger Things, Squid Game, and more. At the historic Atlanta Dairies, thousands of square feet of custom graphics created a stunning tribute to fans' favorite characters and Geeked Week brand art, complete with a special edition beer collaboration with local Three Taverns Brewery.
What I did
Art Direction
Design
On Site Production
Installation Oversight
CREDITS
AGENCY: NCompass
CREATIVE DIRECTION: Patrick Fong
DESIGNER: Bethany Adam
PRODUCTION DESIGN: Maggie Ruder, KOR Design
